Serving the sophisticated needs of family offices, high-net-worth individuals and institutions


Established in 2018, Entrust is a boutique firm offering asset management and financial advisory services to family offices and institutional clients across the MENA region. We connect regional clients with investment opportunities around the globe across sectors and asset classes by leveraging our unique experience to cater to their needs and investment priorities.

Our team takes a prudent approach to both managing assets and providing advice that take into account the return objectives and risk tolerance of our clients. Our ultimate goal is to generate long-term, risk-adjusted returns for our clients.

Entrust Capital Limited is regulated by the Dubai Financial Services Authority (DFSA) and is licensed to provide financial services to Professional Clients and Market Counterparties.

Our Vision

Entrust aims to become the asset manager and financial advisor of choice for leading institutions and family offices in the MENA region.

Our Mission

Entrust leverages the expertise of our team to understand our clients’ needs and provide bespoke advice to generate long-term risk-adjusted returns.

Investment Philosophy

Entrust follows a four-pillar investment strategy that allows us to tailor investments to our clients’ individual return objectives and risk tolerance profiles, generating long-term risk-adjusted returns.


We employ a diversified portfolio strategy selecting investments through rigorous macroeconomic analysis across global markets followed by a deep-dive approach to select promising sectors / industries, as well as individual companies within those markets.


Our analysis is developed from a combination of proprietary, third-party research, and analytics that provide both macro and micro information on markets, sectors, and stocks. We seek to identify markets with favorable macro conditions and subsequently industries and specific companies expected to benefit most from the positive macro trends.


We tactically manage our portfolio at all times given the opportunistic nature of investments.

Risk Management

Disciplined investment strategy using a risk-managed return approach backed by robust compliance systems.

Board of Directors



Najib Fayyad joined the group in January 2012, serving first as CEO of the Abu Dhabi Investment House (ADIH), before joining National Holding Group’s leadership team in October 2015. Najib has over 25 years of experience working in

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Chief Executive Officer

Joseph brings over 20 years of experience in the financial services industry, covering asset management, private equity, portfolio management, financial restructuring, research, banking, and audit. Prior to assuming his role as Entrust Capital CEO, Joseph joined Emirates International Investment Company (EIIC) in July 2017 as Head of Investments where he is responsible for spearheading and managing EIIC’s investments.

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Head of Business Development and Client Relations

Amro brings over 25 years of experience in investment banking and brokerage. Prior to joining Entrust Capital, Amro started at EFG Hermes, where he evolved from working on the first Egyptian privatization project as an analyst to leaving the Advisory in 1995 and moving on to stock brokerage, where he was responsible for sales to local retail and foreign institutional clients.

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